THE MISCELA D'ORO STORY
"We constantly look for new ways to evoke in others the same emotions we feel every day."
With unchanged passion, the Urbano family commits to the project the patriarch started in 1946, roasting coffee that enhances the scent, the warmth, and the aroma of a high-quality Italian coffee.
1946 - The origins
From a workshop to a family firm
The Urbano family business was started in 1946 in the heart of Messina, where founder Umberto with the help of his wife Emanuela, began roasting small amounts of coffee on an artisan level. The fundamental rule was to choose with the utmost care the highest quality raw beans. The founder's technical knowledge and sensitivity to the needs of his customers, along with continuing research and experimentation of high-quality blends, quickly transformed the small artisan shop into a small family business, fully outfitted with the most advanced equipment and firmly rooted its place in the area.
Oggi (Today) - Quality, Elegance, Simplicity
The foundations for excellence
Today Miscela d'Oro is present in over 40 countries, to which it exports over 50% of its production. The small artisan coffee shop has transformed into a dynamic business, aimed at the future, determined to position itself among the top leaders in the business on the global market, a company that is always ready to answer to evolving consumers with new products while continuing its attentiveness to quality and the consistency of the taste and aroma appreciated by consumers worldwide.
ORGANIC
Organic farming began many years ago by people who believed in the possibility of creating a product respectable of nature and mankind while remaining economically sustainable. The concept has become more official and many regulations and laws were put into place. In order to be declared organic, a product has to be grown where the use of chemicals has been suspended for 2 years. Furthermore, the lands attempting to be certified organic have to be completely separated from those with non-organic farming. Any chemical fertilizer is strictly prohibited; soil fertility is maintained through crop rotation and the only use of manure and other allowed organic matters. No chemical pesticides are allowed; Crop illnesses and insect infestations are controlled through natural due process. Each phase of production (farming, transformation, processing, packaging, etc.) undergoes strict controls and inspections.
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