Our Story
Established in 2010 in downtown Floyd, VA (pop 432), Red Rooster was created with the simple notion of roasting excellent coffee for the owner’s existing coffee house. Soon, word of Red Rooster's quality spread around Virginia and up and down the East Coast. Today, we employ 30 people while roasting some of the best coffee in the world. While we've won numerous awards and accolades for our coffee quality, our true passion is in making a positive social impact both at home and abroad at the coffee's origin.
Our Coffee:
Roasting coffee to its highest potential, putting quality and customer satisfaction first.
Built on years of experience combined with a love for coffee, a passion for design, and an appreciation for the community, our wholesale program is built with one goal in mind: to help you succeed. By sourcing incredible coffee through multiple partners at origin, roasting it to exacting standards, and shipping it to our partners fresh, we make serving excellent coffee easy. And we approach every new customer with the same enthusiasm and passion, working hard to make sure that your coffee project is customized to fit your particular needs.
Red Rooster offers a full line of exquisite single-origin coffees and blends for your cafe or restaurant. If you're thinking of opening a new cafe, looking to switch coffees, or simply thinking of adding a new roaster to your coffee service, we offer extensive options. All of our coffees come with beautiful posters, farm information, info cards, and unique branding. Plus, we can help take the headache out of buying equipment and designing a welcoming and easy-to-use coffee space. Contact us early in your process to take advantage of our free consulting services.
Our approach:
Our goal at Red Rooster is to assist our customers in any way we can. We offer free consulting for all of our restaurant and cafe clients and we take all questions, large or small. Whether you’re an experienced coffee pro or just starting out, we recommend taking all three of our class offerings - Espresso 101, Coffee Fundamentals, and Brewing 101. All of our clients receive on-site and phone consultations just by purchasing our coffee. Our customer service is designed to make sure that you are supported in every facet of your coffee program.
Take your store’s coffee selection to a new level. Each of our selections is dressed with beautifully designed art, hand-printed on biodegradable coffee bags, filled with award-winning coffee and shipped fresh to your store. The bright and eye-catching designs will draw your customers in, while the taste of our delicious coffee will keep them coming back for more. Whether you’re looking for a few go-to blends or a dazzling array of unique single origins, we have you covered.