Nespresso: what else? is perhaps one of the most successful slogans in advertising, and not just because George Clooney pronounces it but because this company has made its name a brand. But is the success of the Nespresso brand related only to marketing experts or are we really faced with a product of such quality that we can say "what else?"

In the following article, we will help you learn more about this product and whether to buy it and especially why!

Nespresso: why do people like it so much?

It may sound strange but the Nespresso brand is not an Italian but a Swiss brand, owned by Nestlé; it made its market debut in 1986 so it is one of the first espresso machines for home use. Over the years, the brand has grown so dramatically that it has become a leading coffee company and opened hundreds of single-brand stores in cities all over the world.

The Nespresso machines available on the market are many to please everyone and adapt to the needs of the whole family; in fact, they range from the most economical and compact machines such as the Inissia or Pixie that allow you to make only espresso coffee to the more "professional" ones such as the Lattissima with which you can make various types of beverages from latte macchiato, cappuccino to the classic espresso.

With all Nespresso machines you can choose at least two different amounts of coffee to brew in the cup and they are so intuitive that they are equipped with simply two buttons a small cup for short espresso and a larger one for long espresso; in addition, many models also allow you to make a good American coffee to adapt to the increasingly varied tastes of customers.

In addition to the wide variety of coffee machines, what has made the Nespresso brand a real reference in the industry is the wide choice of coffees available on the market. The wide range of Nespresso coffees includes over 20 varieties to please all palates precisely why the choice is not very easy so it may be necessary to taste several before we can decide which is our favorite coffee.

For each type of Nespresso coffee there are characteristics we can take into account when we have to decide which one to buy which are: roast, acidity, bitterness, body and intensity and each of these characteristics has a different score ranging from 1 to 5 for roast, acidity, bitterness and body and from 1 to 13 for intensity.

Regarding intensity, we can divide all types of Nespresso coffee into 3 categories:

• intensity from 1 to 4: for those who like a coffee with a delicate and slightly full-bodied taste
• intensity from 5 to 7: for those who prefer a coffee with a round but balanced taste
• intensity from 8 to 13: for coffee lovers with a strong and intense taste.

The coffees in the "Italian inspiration" selection all have an intensity higher than 8 precisely because we Italians love to drink espresso with a strong, bold taste.

Over the years alongside the wide choice of Nespresso capsules, compatible capsules have entered the market, which guarantee excellent quality coffee but at slightly lower prices than the originals.

In addition to the price, which is undoubtedly cheaper, another advantage of compatible capsules is related to the fact that they are much easier to find, in fact it is not necessary to turn to single-brand stores (unfortunately present only in large cities) or place the order online but they can be found in all supermarkets and grocery stores as well as, of course, the large online marketplaces.

By now, all coffee brands (Kimbo, Lavazza, Borbone, Lollo, you name it) offer different varieties of capsules for Nespresso machines to increasingly meet the tastes of all customers.

All capsules compatible with Nespresso machines are individually packaged so as to keep the taste and aroma of the coffee unaltered from the first to the last capsule in the package. Most of them, both the originals and the compatible ones, are produced almost completely in aluminum so that they can be carefully differentiated because Nespresso has always been a brand that is very attentive to respecting the environment both in terms of the sustainability of cultivation and waste disposal.

In addition to classic espresso, Nespresso machines are also very useful for the preparation of other beverages such as flavored coffees, teas, hot chocolate, ginseng and guarana coffee, and even for these beverages we have the possibility to choose from a huge selection of original and compatible capsules letting ourselves be guided only by our needs and tastes.

As you see Nespresso really thinks of everything and especially tries to meet the needs and tastes of the whole family so we can say that probably the slogan "Nespresso what else?" is not just a marketing gimmick but really with a Nespresso machine we should not want anything else.