Drinking coffee, at home, at work, on the terrace, we Dutch have a lot to offer. Nowhere in the world is as much coffee drunk as in the Netherlands. With 2.4 cups per day per capita, we are in first place! Since we drink the most coffee, it is good to look at new ways to use coffee as a marketing tool.

Business card

A cup of coffee is a wonderful business card. As soon as you have customers visiting, offering them a cup of coffee is an important first contact moment. You can only make a first impression once, so it's important that you make sure this moment sticks. Provide quality coffee! This will create positive associations with your brand that will benefit your business.

Mobile barista

Although fairs and events are currently at a standstill, it is wise to start thinking about how you can pick this up again in a while. You simply cannot avoid serving good coffee. For example, hire a mobile barista to provide your visitors with the tastiest coffees. It's a small investment, but a huge amount of quality. You will see that visitors will gather around your stand which will attract them to your stand.

Coffee mugs

Not only the coffee is important, but also what it is served in. There are several options. Ceramic mugs are not very convenient and have to go in the dishwasher and plastic is anno 2020 just 'not-done'. Therefore, the cardboard coffee mug is ideal. But, a coffee mug is more than just the holder of your coffee. It is the best marketing tool there is! As long as you use it properly. The big advantage is that you can print cardboard coffee mugs with whatever you want. From company logo to booth numbers and from your complete mission or vision to QR codes leading to your website or socials. The advantage of printed cardboard cups is the conscious and unconscious visual appeal. On average, a person stands with a cup of coffee in his hands for 7 minutes and unconsciously looks at a cup a lot. And in addition, 6 to 7 visitors walk past this person who sees the cups. Then you immediately understand why this is the ultimate marketing tool!

Sustainability

As you know, sustainability is becoming increasingly important. Consumers and companies are increasingly only doing business with companies that have a sustainable policy. Make sure your coffee has a fair trade label. This way you can be sure that your coffee is grown in a sustainable way. This way your coffee becomes a marketing tool that radiates sustainability!