Our Story
In 1929, Nestlé was challenged to help preserve the surplus coffee beans in Brazil that resulted from the Wall Street Crash. And Nestlé accepted the challenge.
Our coffee specialist, Max Morgenthaler, was on a mission to create a delicious cup of coffee simply by adding water. Max and his team worked hard to find a new way to make instant coffee that would retain the coffee’s natural flavour. In 1938, they found the answer, and NESCAFÉ was born. Named by using the first three letters in Nestlé and suffixing it with ‘café’, NESCAFÉ became the new name in coffee.
In 1969, NESCAFÉ joined the crew of Apollo 11, Neil Armstrong, Buzz Aldrin and Michael Collins, in their pioneering mission. The first coffee to land on the moon.
We’re here to help coffee lovers everywhere. So we made the NESCAFÉ Plan. It’s a way to help coffee farmers make a better living; support local communities; inspire the next generation of farmers; and do so without damaging our planet. It’s a long journey, but we’ve got the roadmap and we’re already on the way.