Our Story
Since our founding in 1995, Counter Culture has been a relentless pursuit of coffee perfection through a dedication to real environmental, social, and fiscal sustainability and a commitment to creating cutting-edge coffee people.
For more than 25 years, Counter Culture has been a pioneer of coffee quality and sustainability. Our coffee department continues to cultivate relationships with growers and organizations around the world in order to build trust, improve quality, and foster transparency.
We believe the pursuit of coffee perfection includes educating ourselves, our partners, and our customers about the coffee supply chain and the best methods of preparation; whether it is a home brewer using a pour-over for the first time, or a seasoned professional working with one of our amazing cafe partners.