Direct Trade is a rising term used in the coffee industry. This term is used where roasters bought the coffee directly from the producer, not a third party. This message shows that the role of importers or exporters in the coffee industry is not important. They portray them unfairly as a middleman who simply takes a slice of the producer’s earnings.
Benefits of Direct Trade Certification
In direct trade, the roaster can first-handed examine the coffee plants, and taste the coffee. Also, they become more connected to the coffee they’re buying. This direct relationship means that the manufacturer will be paid directly by the buyer and the transport is done by the buyer. Sometimes the roaster may even support the producer by purchasing processing equipment for better quality and greater quantity.
Disadvantages of Direct Trade Certification
The only disadvantage of direct trade is for roasters because they have to sacrifice a lot of money and time. First, of all, they have to travel all the way to the producing country and build relationships. Also, the transport also has to support the roaster and when something goes wrong on the way they can’t require compensation.