From the farmer to the beans, the roasting to the brewing, to our service, our relationship with our neighborhood, and our impact on the environment, we are always striving for perfection. The green coffee we seek must meet our high standards, and we roast and prepare this coffee with the utmost respect to those who grew it.
Recognized as Roaster of the Year in 2012—a national once-in-a-lifetime award given by Roast Magazine—Bird Rock Coffee Roasters is proud to have put premiere coffee on the map in San Diego. A regular contributor to the international coffee industry, a consistent winner of scores above 90 from Coffee Review, the recipient of a 2017 Good Food Award, and with a Q-Grader certified roaster on site, Bird Rock's staff is sought after throughout the world for their coffee expertise.
Going beyond the perfect latte, Bird Rock Coffee Roasters has a top-quality roaster on-site, a pour-over bar featuring the top seasonal varietals, weekly cuppings open to the public for a sneak peek into the newest offerings, and a deep dive into the selection process and all things coffee. Bird Rock Coffee Roasters goes beyond the confines of the fair trade structure and engages in direct trade with farmers, and is proud to serve the best coffee, prepared with the utmost respect to those who grew it.
As it should, it all comes down to the coffee.
The relationships Bird Rock Coffee Roasters has made with farmers over the last few years have had a profound impact on how our successful and growing business is run, always reminding everyone why responsible sourcing is so important. Bird Rock Coffee Roasters wants to help farmers improve their coffee, and in many cases their quality of life as well. Investments in their farms and encouragement to experiment with different forms of processing at origin are just a few ways to achieve this.
Bird Rock Coffee Roasters pays farmers different rates based on the score given to the coffee upon evaluation, but always at least 50-100% above the Fair Trade contract price. We promote a long-term mutually beneficial, sustainable relationship as this helps establish consistency from year to year while helping the farmer move their product on a yearly basis. As long as the quality is there, they can depend on a BRCR as a buyer.